Unity Drives into the Enterprise Sector: Announces AutoTech Summit

VR and AR set to feature as part of a series of talks and workshops at the event.

Unity Technologies has today declared its commitment to the automotive industry with the announcement of an event catered specifically to the enterprise sector. The company’s newly-formed automotive division will bring the real-time 3D, virtual reality (VR) and augmented reality (AR) to the world’s automotive original equipment manufacturers (OEMs) and suppliers through the Unity engine.

Unity and PiXYZ Software

Unity Technologies is no stranger to the automotive industry and counts eight of the world’s top 10 OEMs as customers, helping improve the way they design, build, service and sell automobiles. The inaugural Unity AutoTech Summit, set to take place 19th – 20th June 2018, Berlin, will support these clients as well as newcomers with a two-day gathering of sessions, tech demos and networking demonstrating how Unity’s real-time solution is accelerating innovation and transforming workflows in the automotive industry.

Featured sessions at the Unity AutoTech Summit include ‘How to Drive VR/AR Use Cases for Enterprises Using the Example of Volkswagen’, by Torben Volkwein, Innoactive for Volkswagen; ‘Creating Powerful Mixed Reality Applications Across Auto’, Jason Yim, Trigger Global for Nissan); ‘Unity Training Workshops Taster: Introduction to Automotive Design Visualization’, Anuja Dharkar of Unity Technologies; and ‘Unity in Automotive – The Road Ahead’ by Tim McDonough and Ed Martin, also from Unity Technologies.

“The real-time revolution in automotive is here. Over the past 15 years, we’ve made great strides leading the game development industry – now, we’re bringing our real-time rendering technology to a new group of creators, equipping automakers with the tools that will allow them to iterate at the speed of thought,” said John Riccitiello, Chief Executive Officer, Unity Technologies. “We can’t wait to see what auto creators – from design and pre-production all the way through sales and marketing — create with our technology.”

In addition to the Unity AutoTech Summit, Unity Technologies recently partnered with PiXYZ to launch the enterprise-level Unity Industry Bundle: a bundle built on a combination of PiXYZ products, training, and Unity Pro. The Bundle streamlines the import of CAD data for real-time development while maintaining the integrity of information throughout the process, providing customers with a best-in-class solution optimised for creating real-time experiences in Unity. It serves purposes including design and engineering, AR/VR training, and the creation of high-impact customer experiences.

Unity and PiXYZ Software

Examples of how leaders such as Audi (VR design review), Volkswagen (interactive VR training for 10,000 employees), Cadillac (Virtual Showroom) and Mercedes-Benz (AMG Powerwall) are leveraging the Unity engine can be found on the Unity Automotive and Transportation website and VRFocus will keep you updated with all the latest AR and VR news from Unity Technologies.

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