The 25th May is National wine Day in the United States. Many will be celebrating this with a nice glass or red or white, perhaps even enhancing the experience with some virtual reality (VR) or augmented reality (AR) such as that provided by the Living Wine Labels app, which has recently got an award nomination.
An increasing number of alcoholic beverage producers have started turning to immersive technologies in a bid to attract customer attention. One of the world’s largest wine companies, Treasury Wines Estates, turned to Unity Technologies to create AR wine labels.
The result is called Living Wine Labels, which allows brands such as Chateau St. Jean’s Chardonnay and Chateau St. Jean’s Sparkling Brut Blanc de Blancs to bring the user interesting and informative AR content, such as showing the history of the vinyard the wine came from, or supplying tasting notes for the wine.
That’s not all, though, there are more esoteric usrs for the technology, including some pop culture such as Walking Dead wine, where using the Living Wine Labels app brings Sheriff Rick from the Waling Dead TV show into your room to battle the zombies again.
Living Wine Labels has just been announced as a finalist for the Best Campaign at the 2018 Auggie Awards. 2018 will be the ninth year that the Auggie Awards have run, celebrating the best in AR and VR. The winners will be presented at the Augmented World Expo in Santa Clara, which is due to run from 30th May – 1st June, 2018.
“For almost a decade, AWE has recognized hundreds of exceptionally talented and profoundly influential AR and VR technologists whose work is changing the world,” said Ori Inbar, co-founder and executive producer of AWE. “This year’s submissions—the largest number in AWE history including many by giant companies —represent an incredibly diverse and competitive assortment of achievements. These finalists illustrate the XR technologies and use cases with the greatest potential to impact our lives.”