An increasing number of brands and businesses are turning to virtual reality (VR) and augmented reality (AR) as a means of engaging with customers. One of the latest to engage with immersive technology is Australian brand The Woolmark Company, who have teamed with Start VR to showcase its product in VR.
Woolmark VR have created a new tool for its sales teams called the ‘fly-out’ window. This window allows Woolmark sales personnel to show various designs and textiles. There are also several immersive 360-degree videos available through a customised Startgate app.
The 360-degree videos were all filed at rural farms dating back to Victorian times, where viewers can follow an Australian outback shearer as they herd their flock and shear the sheep to produce the wool used for Woolmark products.
“Rather than just another 360 video piece, we wanted to create a unique interactive experience and hence chose Start VR because of their creative approach and desire to push the boundaries of what is possible,” says Damian Madden, Global Digital Manager of The Woolmark Company.
“The high end cinematic content they produce perfectly reflects our premium look and positioning as a leader in quality, and the techniques used throughout – from filming, to fashion stills, app Design and development – were all tailored to promote The Woolmark Company’s ethos of high end fashion combined with innovative technologies.”
Start VR say they were excited to collaborate with The Woolmark Company and say that Woolmark VR represents the ability for interactive and immersive apps to interest audiences, both for general consumers and business-to-business operations
“It’s incredibly exciting to collaborate with such an established and well-respected brand. Together, we’ve built an interactive VR experience that showcases the innovation of The Woolmark Company, giving Woolmark a new sales tool to excite audiences worldwide,” says Start VR Managing Director Angus Stevens.