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Niantic Labs Wants to Clean up the World on Pokémon GO Earth Day

Pokémon GO might be one of the most popular augmented reality (AR) apps to get people out the house and into the fresh air but now developer Niantic Labs has another plan for you whilst wandering throwing digital pokeballs everywhere. Niantic, Inc. and Playmob are teaming up to host the first Pokémon GO Earth Day Clean Up on 22nd April, inviting the Pokémon GO community to join together to clean up the environment and their local areas.

Pokemon GO ARKit

Pokémon GO Earth Day Clean Up events will be hosted by Niantic and local NGOs around the world in an effort to unite local Trainers to focus on gathering garbage and debris in public spaces that require significant work. To incentivize trainers worldwide those who work together to participate in the cleanups will unlock unique in-game rewards.

For example, if 1,500 Trainers attend the events around the world, 2x catch Stardust for Ground, Water, and Grass-type Pokémon will be unlocked for 48hrs. Should more than 3,000 Trainers participate in the clean up events, 3x catch Stardust for Ground, Water, and Grass-type Pokémon for 48 hrs will be unlocked for Trainers around the world.

“Earth Day is an incredible movement and opportunity to team up with friends and neighbors to focus on making the world and our own communities healthy and sustainable,” said John Hanke, founder and CEO of Niantic in a statement. “We’re looking forward to joining Trainers around the world in their efforts to clean up and preserve the environment in support of the world’s oceans and Mission Blue.”

“We know gaming can be an amazing force for good” adds Jude Ower, founder and CEO of Playmob.  “It’s a pleasure to work with such a purposeful and innovative studio and the inspirational and devoted teams behind Mission Blue and all the supporting NGO partners, collaborating on what we see as the start of a bigger movement towards global solutions through play.”

Trainers will also have an opportunity to donate to the Mission Blue Foundation, a global coalition united to inspire public awareness, access and support for a worldwide network of marine protected areas. For further details on Pokémon GO Earth Day Clean Up event head to the official website, and as more updates for Pokémon GO are released, VRFocus will let you know.