Augmented Audio With Bose and Aaptiv
Digital health firm Aaptiv partner with Bose for fitness audio AR.
Usually when people thing of augmented reality (AR), they are thinking of something visual, a projection mapped across the real world. As humans, we react to a lot of information that isn’t seen, but rather heard. Aaptiv are partnering with audio equipment makers Bose to create a new kind of AR for health.
Aaptiv are using the recently unveiled Bose AR platform to offer a layer of audible information to users. Aaptiv will offer a range of health-related Audio AR experiences for cardio, strength and meditation featuring professionally mixed music from well-known artists.
These audio AR workouts will be made available through the Bose AR platform on supported devices. The company hopes this will provide users with a superior workout experience that allows for hand-free control and integrates information from the user’s exercise activity.
“At Aaptiv we’re committed to providing our members with the best workout experience through world class content and technological innovation,” said Aaptiv founder and CEO Ethan Agarwal. “We are excited to partner with Bose and utilize their audio augmented reality platform to launch the future of fitness.”
Bose launched the platform as part of a prototype of its smartglasses system, which contained a miniature acoustics package that can be built into headphones, bike helmets and other wearable devices. This allows users to experience Aaptiv content but still remain aware of their surroundings.
“Aaptiv’s focus on audio workouts is a natural fit with the Bose AR platform,” said John Gordon, vice president of the Consumer Electronics Division at Bose. “Our goal is to enable hands-free, heads-up, wireless experiences that allow Aaptiv users to stay focused on their fitness and stay motivated.”
Bose are planning on making the Bose AR software development kit, along with a limited stock of its Bose AR glasses available to selected partners in Summer 2018, with a commercial version to follow later. VRFocus will keep you updated on further developments.