Music festival organiser Insomniac has announced a five-year agreement with digital media company LiveXLive Media Inc. to provide video-on-demand (VOD), virtual reality (VR), and be the augmented reality (AR) partner for a dedicated Insomniac Channel.
The Insomniac Channel on LiveXLive will be a key component of Insomniac’s global expansion strategy, which includes taking its events internationally to Asia, Europe, Latin America, Africa and Australia. As part of the deal, Insomniac will become the exclusive aggregator of dance music content for LiveXLive’s online video-streaming platform. The Insomniac Channel will also be made available on Slacker Radio.
“For 25 years, Insomniac has embraced all aspects of dance culture and produced events that showcase the wide range of music and talent that exists today,” said Insomniac Founder and CEO Pasquale Rotella. “This collaboration with LiveXLive is a key part of our mission to expand not just EDC but other Insomniac experiences into key global markets, from Asia and Europe to Latin America and beyond. I’m excited for people around the world to look through this unique lens and experience the unity and positivity that this culture promotes.”
Livestreams on the will include artist interviews, experiential behind-the-scenes footage, and performances from some of the most popular dance music artists today, giving music fans worldwide the ability to tap into an immersive viewing experienc. In addition to EDC Las Vegas, LiveXLive will produce livestreams for: Beyond Wonderland SoCal, HARD Summer, Nocturnal Wonderland, Escape, EDC Orlando, Dreamstate SoCal, Countdown, and several of Insomniac’s international festivals.
“This is a landmark deal for LiveXLive as it rapidly expands our global festival footprint and further enhances our annual festival lineup,” said Rob Ellin, CEO and Chairman of LiveXLive Media. “Many thanks to Pasquale Rotella and the entire Insomniac team; we couldn’t ask for better partners to help share dance music with the genre’s many fans around the world. Our unique ability to deliver the festival experience to viewers wherever they are, combined with Insomniac’s clear leadership in the live event space, makes this partnership a game changer for the fans and the brands who want to reach them. If you want to watch live dance music performances, LiveXLive is now the place!”
The dedicated Insomniac Channel will launch during this year’s 22nd edition of EDC Las Vegas, 18-20 May, 2018, across LiveXLive’s streaming platforms including its website, and apps for Android and iOS. For any further updates keep reading VRFocus.