The rise of video-on-demand (VoD) over the past few years has been massive, dovetailing in some ways with the rise of virtual reality (VR) and 360-degree video. In order to add value to VR VoD, VISYON are launching a new customisable platform for watching VoD content.
The new platform, titled VROADCASTER allows content with multiple camera feeds and several layers of data and personalised VR environments to be experienced by audiences.
The platform allows companies and brands to blend traditional types of content with VR and create custom environments to present a unique user experience. Users of the platform will b able to view live and VoD content in multiple formats, including 2D, 180 and 360 degrees. The virtual environments can be tailored to match a given brand, or to show dynamic information related to the content feed, such as player or team stats during a sports match.
The structure of VROADCASTER is modular, meaning that companies can choose to access feature such as personalisation, data tracking, reporting or monetisation depending on requirements.
VISYON believes the platform is ideally suited for sports, education, tourism, finance and entertainment. As stated by Pere Pérez’, CEO of VISYON: “It avoids fragmentation and unlocks sustainable value for their audiences. It is no longer necessary to build ad hoc apps for every VR campaign and thus reduce the costs of consumer acquisition and improving customer engagement by implementing an on-going communication platform.”
The VROADCASTER platform allows for multiple live feeds to be linked together and also for relevant information to be displayed in real time. The system can support pre-recorded data and the platform is capable of supporting adverts that will be visible to the user without leaving the VR environment.
VROADCASTER can be configured for social viewing to allow for social VR spaces and things like interaction with live streams. The platform is compatible with most commercially available VR headsets, including Samsung Gear VR, Google Daydream and Oculus Rift.
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