Mural Artists Use Augmented Reality To Highlight Effects Of Climate Change
Before It's Too Late want to raise awareness of climate change while they can, using AR, VR and more.
The power of graffiti and street art has been used by generations of young people in order to make a name for themselves or make a powerful statement on the state of society. But isn’t paint on a wall a bit old hat? Exactly, we need some modern technology to spruce things up, and that’s way augmented reality (AR) is being used in the latest street art pieces and murals to bring attention to a global issue that threatens us all; climate change.
Now, a new mural is going up near the City of Miami Cemetary which can be viewed through your smartphone in order to see the possible side effects of climate change. Curbed Miami reports that the mural was painted live in front of a small audience of gatherers and passers-by.
This is our beautifully painted and animated pilot mural in the #MiamiMurals series to illuminate the issue of climate change locally by shining a mirror on ourselves…What power and responsibility do we each have? It has been so much fun to create this project over the past month. And….we've got more up our sleeves. @odobostudio @sofdotta @mutavision @jcfractal @emmsies @cleoinstitute @theledgemedia @yeswearemad
The company who put the mural in place, Before It’s Too Late, are using art, virtual reality (VR), simulations and science in order to make a statement about climate change. They’re a group founded by MIT graduate students who want to make people more aware of the dangers of climate change and what they can do to prevent it. You can learn more about them on their website.
This isn’t the first time we’ve seen street art and graffiti cross paths. In the AR app WallaMe you can leave AR art and messages on any wall space virtually, allowing other app users to view it when they visit the same space.
The AR graffiti app Gif-iti also altered real graffiti, by using special patterns which enable the phone to make the images pules and move like a real life gif.
Of course, if you want to get creative in the virtual world there are also options like Kingspray Graffiti, which can immerse you in a digital world that you can decorate and design at will.
It’s fascinating that street art has moved towards AR technology like this, but it makes sense. It’s natural though, as so many traditional art forms are moving further into the digital space. As more things like graffiti and street art make the jump to AR and VR, you’ll read about it on VRFocus.