February 2018 continues to be the month of immersive adorableness, as following on from the cute fluffy Konrad the Kitten and upcoming mousey friend Quill in Moss is Huat Huat the Doggo who forms part of the celebrations for the start of the Chinese Year of the Dog.
The Adventures of Huat Huat the Doggo was developed by Isobar Singapore, who utilised the Apple ARKit toolset to create an augmented reality (AR) title for Jurong Point Shopping Centre.
The AR videogame sees a mischievous monkey scattering oranges through a virtual garden, so visitors to the shopping centre need to help Huat Huat collect the oranges in time for the Chinese New Year.
Each orange collected earns points, with the rare Golden Orange worth additional points. Once enough points have been collected, shoppers can exchange them for a $10 (USD) or $20 Jurong Point shopping voucher. Those fortunate enough to find the randomly appearing Treasure Box can net themselves an additional $50 in vouchers.
The Adventures of Huat Huat the Doggo marks the second time that Isobar has created an immersive experience for Jurong Point, with the first being Santa’s Magical Sleigh, a VR experience which was available during the Christmas period of 2016.
“We’ve worked with Jurong Point before, and knew they’re open to the use of experiential technology in physical retail gamification as a point of differentiation to excite and engage their shoppers,” commented Chye Yong Hock, Innovation Director for Isobar Singapore.
“AR has been getting more ubiquitous thanks, in part, to the latest devices incorporating AR such as iPhone X, as well as Google and Apple’s SDKs (ARCore & ARKit).” Chye Yong Hock added, “This campaign gives us an opportunity to blend charming local culture together with the newest mobile AR technology, allowing us to create a compelling retail experience that the masses will find easy to relate to.”
“Jurong Point actively seeks the latest trends and technology to bring joy to our shoppers. We are happy that we can enhance our shoppers’ experience at the mall, especially during this festive period through this AR interaction game.” added William Seet, General Manager for Jurong Point.
As usual, VRFocus will continue to bring you the latest news on new and upcoming VR and AR experiences.