BAFTA Appoints PlayFusion’s CEO to VR Advisory Group

PlayFusion, the British technology company behind augmented reality (AR) collectable game Lightseekers has announced that it has been selected by BAFTA, the British Academy of Film and Television Arts, to become an Official Partner. 

PlayFusion's CEO and CTO, Mark Gerhard

In addition to the partnership, PlayFusion CEO and CTO Mark Gerhard was elected to the BAFTA VR Advisory Group. As a member, Gerhard will collaborate closely with some of Britain’s top visionaries and thought leaders in the technology and videogame industries.

“We’re honoured to partner with BAFTA, the hallmark for eminence within the creative industries,” said Mark Gerhard, CEO and CTO of PlayFusion in a statement. “BAFTA has always celebrated innovation and excellence within the entertainment universe and our union with BAFTA will help accelerate the awareness and adoption of new technologies and innovations available to consumers.”

Gerhard will provide insights and leadership to the Advisory Group, helping ensure shared knowledge opportunities for the association and UK’s emerging digital technology sector. “Augmented and virtual reality content creators are playing a key role in the games and entertainment industries,” said Emma Baehr, Director of Awards & Membership, BAFTA. “At BAFTA we envision a world where everyone’s life is creatively enriched through excellent work in film, games and television. Our partnership with PlayFusion, a leader in enhanced reality, ensures we’re working towards this vision.”


“PlayFusion pioneered the veritable engine bridging leading-edge creativity with seemingly magical technical innovation,” Gerhard went on to say. “Our mission is to enhance the way people enjoy entertainment and to empower storytellers to seamlessly weave their narrative into the world around us. We look forward to joining forces with BAFTA to help make this more of a reality for fans throughout the UK.”

It was in early 2017 that PlayFusion announced the Lightseekers Trading Card Game, featuring more than 350 printed cards that can be brought to life using the Lightseekers companion mobile app. The game launched in the UK in June 2017 before seeing a wider distribution deal thanks to Toys”R”Us. VRFocus will continue its coverage of PlayFusion and BAFTA, reporting back with any further VR/AR updates.