With an increasing number of companies entering the virtual reality (VR) industry, there is an ever increasing danger of market fragmentation, which could potentially have dire consequences for mass adoption of the technology. To tackle this, The Virtual Reality Industry Forum, or VRIF, will be presenting its first set of VR Industry Guidelines at CES 2018.
There is always a temptation for companies to seal its customers off inside proprietary walled gardens, but experts widely believe that this could delay the entry of VR into mainstream and even effect the growth of the industry as a whole. The VRIF will be presenting its guidelines on interoperability, security, privacy, best practices and other areas during a 2-hour masterclass at CES 2018, which will feature demonstrations from Fraunhofer and Qualcomm as well as featured speakers from Ericsson, Intel, Sky, Irdeto and others.
VRIF includes more than 40 member organisations, and was created to further the availability of high-quality VR experiences for consumers. To that end, the VRIF guidelines focuses on the delivery of 360-degree video with three degrees-of-freedom and includes:
Documentation of cross-industry interoperability points, based on ISO MPEG’s Omnidirectional Media Format (OMAF)
Best industry practices for production of VR360 content, with an emphasis on human factors such as motion sickness
Security considerations for VR360 streaming, including user privacy and content protection.
“VRIF is helping the video industry to create and support a thriving VR ecosystem. This technology represents an extremely promising and powerful opportunity, and it is imperative that we work together to create a powerful experience for users out of the gate,” said Christian Egeler, Director of XR (Extended Reality) Product Development at Verizon. “Beyond ensuring that the entire video ecosystem can collaborate to deliver compelling VR experiences, we must work together to effectively protect that content and enable monetization. At the VRIF, we are focused on all these various challenges and opportunities.”
“As virtual and augmented reality continue to evolve, the VRIF Guidelines serve two main purposes: first, to support end-to-end interoperability across the virtual reality ecosystem, from production to consumption, and second, to ensure a high quality user experience,” said Rob Koenen, President of the Virtual Reality Industry Forum. “As the industry moves towards standardized VR solutions, we are also cooperating closely with other industry organizations including MPEG, 3GPP, DVB, VR Society and ITU to facilitate technology integration for VRIF member companies and other related partners.”