Funai Plans Rollout of Technicolor HDR, Demonstrations at CES 2018
Philips HDR TVs in 2019 will all be ready for the new ATSC 3.0 broadcast standard.
We’re already well into the 4K high-dynamic range (HDR) revolution, and now Funai Electric Co. are now planning to introduce Technicolor HDR in our living room TVs, and will be displaying their new techology at CES 2018, Las Vegas.
Technicolor HDR will be integrated into Philips TVs in 2019, but attendees at CES 2018 will be able to see the technology for themselves first-hand. The preparation is to be ready for the new ATSC 3.0 broadcast standard, which will allow networks to broadcast HDR video live as soon as late 2018 – sure to be essential for the future of big sports broadcasts.
“We believe that Technicolor HDR with its superior quality will deliver an exceptional viewing experience when watching over-the-air TV or RF/cable,” said Peter Swinkels, general manager at Funai’s Overseas Product Planning Dept. “Sports in particular, will benefit from the enhanced image quality, as will other live broadcasts.”
Technicolor have previously supported the development of both VR (virtual reality) and AR (augmented reality) content at their Technicolor Experience Center, and these continuing developments in display technology are sure to make the future of VR very bright indeed.
“Funai’s announcement contributes to Technicolor’s ongoing mission to bring the best HDR experience to consumers worldwide,” said Kirk Baker, senior vice president, Emerging Products, Technicolor. “With Technicolor’s HDR technology embedded in Philips TVs for the US, consumers will experience sports as if they were in the stadium. The color accuracy, expanded color gamut, and enhanced details will add an extra dimension to the viewing experience that traditional SDR simply can’t give you.”
Funai, Technicolor and Philips alike all hope this will usher in a new era of clarity and quality in broadcast television, with Frederic Guillanneuf, head of business development for HDR at Royal Philips, saying; “The presence of Philips TVs in the US market that incorporate Technicolor HDR is further evidence of how rapidly this technology is evolving and being implemented. It also reflects the importance of delivering high quality HDR or SDR to any screen regardless of specific formats. Finally, it strengthens the link between two leading brands in video – Technicolor and Philips.”
CES 2018 attendees should take a look at the new broadcast standard in action for themselves, but those staying at home should keep their eyes on VRFocus for more.