360 degree music videos are becoming more-and-more common, and that’s not necessarily a bad thing. With artists from all kinds of entertainment industries paying attention to the progression of virtual reality (VR) it’s likely to draw in fans from different audiences. Titmouse however, have gone one further; creating Night Club’s entire music video in Google’s Tilt Brush.
Show It 2 Me is a music video created using Tilt Brush‘s audio reactive brushes featuring Night Club’s single, “Show It 2 Me.” Show It 2 Me first debuted at SXSW’s Virtual Cinema 2017 and features art created by Titmouse president and owner, Chris Prynoski, and Antonio Canobbio, Titmouse creative director.
The viewer will go on a ride through a retro-futuristic landscape, with demons, space cars, crazy head things, disembodied tongue-mouths and pulsating brains. Named after the song by Night Club, an electronic music duo from Los Angeles that features Emily Kavanaugh and Mark Brooks, Show it 2 Me is co-directed by Mark Brooks and Dylan Carter.
Titmouse president and owner, Chris Prynoski says, “Show It 2 Me is the perfect way to leave the meat world and enjoy three minutes of electrosonic VR dream stabbing.”
The 360 degree video Show It 2 Me has been published directly by Google VR, and was previously teased by Oculus VR. Garnering much attention from the leaders in the VR industry is enviable, and also likely to draw more fans to the band Night Club. Activities such as these are circular, with each party from different industries attracting viewers from a wide demographic of audiences.
Previous bands to have experimented with 360 degree music videos include Mind Enterprises, Duende Musica, Clever Fox and L’Arc-en-Ciel, who created music content based in Racoon City from the Resident Evil franchise for the PlayStation VR. Of course, Bjork has also been involved in 360 degree video content creation for some time.
Show It 2 Me is live now on YouTube 360 and is free for all to view, compatible with HTC Vive, Oculus Rift and Gear VR. VRFocus will keep you entertained with more 360 degree content throughout this holiday season.