Life In 360°: It’s A Barnum & Bailey World…

Another weekend is over, and another Monday is here which means we’re back into the world of 360 degree video which today means we’re off to the circus! (Well, sort of.)

Now, if you’re a practitioner of circus entertainment Life In 360° hasn’t been that kind to your profession in recent months, a situation where we can lay the blame squarely at the door of the multiple 360 degree experiences relating to the film remake of classic Stephen King tale IT.

Today though we’re back into the traditional world of buffoonery, japery and all-round entertainment with a video about one of the greatest showmen who ever lived. Phineas Taylor Barnum, better known as P.T. Barnum. An impresario by any name, Barnum operated the Barnum and Bailey circus and before this what was known as ‘P. T. Barnum’s Grand Traveling Museum, Menagerie, Caravan & Hippodrome’.

A new film is presently being completed about Barnum’s life by 20th Century Fox. Called The Greatest Showman it stars Hugh Jackman in the role of the great entertainer, and to tie-in with this a new 360 degree video showing rehearsals, filming and other behind the scenes footage with the cast relating to one of the show’s set pieces. The ‘introductory’ song Come Alive in which the show begins and the whole ensemble of the circus comes out into the arena. Barnum in the centre.

Also starring Michelle Williams, Zac Efron, Rebecca Ferguson and Zendaya, the musical directed by Michael Gracey is due out later this month after finally exiting a very long period of development. Both the project and Jackman himself being in the role were first announced way back in 2009, and the decision was also made that – despite being set in the 1800s – the music was to be more contemporary and ‘pop-y’.

“We were clear from the beginning that this wouldn’t feel like a period movie or a historical piece,” Explained Jackman in an interview to Entertainment Weekly earlier this year. “What would Barnum do now? I have an almost-12-year-old daughter. I wanted [the movie] to be as exciting for her as listening to Katy Perry’s new song.”

The video itself was created by SunnyBoy Entertainment, a creative studio based in Pasadena, California. Who were, ironically responsible for one of the IT virtual reality (VR) experiences mentioned above. The studio works on both VR and augmented reality (AR) experiences, predominantly branded content (aka tie-ins for other companies and productions).

VRFocus will be back this coming Wednesday at the same time for another trip into Life In 360°.

The Greatest Showman

Take centre stage and immerse yourself in the wonderful world of The #TheGreatestShowman🎩, in this special behind-the-scenes look at Hugh Jackman, Zac Efron, and Zendaya. See the film in cinemas Boxing Day. www.GreatestShowmanTickets.co.uk

Posted by Greatest Showman on Friday, 1 December 2017