HTC Vive and Nobel Media Announce VR Experience for Nobel Prize

The Nobel Prizes are some of the most prestigious awards in the world, with the recipients recognised and honoured globally. This year, the Nobel Prize in Physiology or Medicine will involve the creation of a virtual reality (VR) experience.

During Nobel Week, Nobel Laureates arriving in Stockholm and Oslo will have the chance to try out a unique VR experience created as part of the Nobel Prize for Physiology or Medicine. The experience is called The Circadian Rhythm, and has been designed to bring viewers on a journey through the human body to learn about the intricacies of the internal clock that governs the rhythms of human life.

The VR experience has been created as a partnership between Nobel Media and HTC Vive to provide a visual representation of the work done by Jeffrey C. Hall, Michael Rosbash and Michael W. Young for their discoveries of the molecular mechanisms that control circadian rhythm, a work that resulted in the awarding of the Nobel Prize for Physiology or Medicine.

“Together, with HTC Vive, we are creating unique VR experiences that showcase important moments and lessons that the world can benefit from,” said Mattias, Fyrenius, CEO Nobel Media. “The Circadian Rhythm is another great testament to how emerging technologies like VR can provide an unparalleled experience and moment of learning.”

“We believe that the mysteries of our physiology and the world of physics can best be explored when you experience the breakthrough achievements of Nobel Prize Laurates in VR – imagine being in a cell and see the biological clock at work or at the beginning of time when the Big Bang happens,” said Rikard Steiber, President, Viveport.

The Circadian Rhythm will be shown for the first time during Nobel Week, and the full free experience will be available globally on Viveport and at the Nobel Museum in 2018.

VRFocus will continue to report on new and innovative VR content.