Online social butterflies who love their Twitter, Snapchat, Facebook and Instagram apps but are looking for the next big thing to augmented their online profiles may want to check out fuse.it. The app, which launches today for iOS devices, is a customisable video app that utilises augmented reality (AR) so that users can create fun, shareable videos.
Using fuse.it, users are able to interact with a range of different 3D animated characters and personalities, such as politicians and monsters, creating quirky videos which can be shared with friends. To create a fuse.it video, you simply select the character, meme or other featured content you’d like to interact with, select the camera position and begin recording. The fuse.it proprietary solution automatically utilizes single camera footage to project the augmented reality characters in the app.
“fuse.it redefines the way people socially react to media by letting them integrate their favorite video content into their world in just one tap,” said Liat Sade-Sternberg, CEO of fuse.it in a statement. “It allows people to become content creators, with users easily able to make viral videos from fake news clips to memes. As we see augmented reality become more mainstream, so too will we see more apps that mix creative animated worlds with the real world and fuse.it is at the forefront of this technology.”
After launch the app’s content will be updated regularly to reflect breaking news, pop culture and viral videos so fuse.it is up-to-date with today’s trending stories.
The app is the brainchild of the creators behind fusic, an app where users can sing, lip sync and dance with the latest musical artists to create their own video with the homemade footage spliced into the professional video clips.
VRFocus will continue to follow the latest AR trends and apps, keeping you updated on the latest news.