UK PlayStation VR Sales Do Well Over Black Friday
UK Sales figures for the PlayStation VR over Black Friday week almost match launch week figures.
Black Friday is a period that publishers, developers and hardware manufacturers pay very close attention to. The week-long period around Black Friday has been a positive one for the PlayStation VR this year.
Though Sony Interactive Entertainment (SIE) has been cagey about its official sales figures for the PlayStation VR, but many outlets and retailers have been reporting that, overall, PlayStation VR has been doing very well in terms of sales, even beating out the HTC Vive and Oculus Rift and hitting the top spot on Amazon’s Black Friday Top Seller lists.
SIE decided to capitalise on this success for the Black Friday period by offering a number of Black Friday bundles, dropping the price to £249.99 (GBP). There are three bundle variants, all of which contain the headset and PlayStation Camera, along with either a digital code for PlayStation VR Worlds, or The Elder Scrolls V: Skyrim VR, or Gran Turismo Sport. These bundle offers offered a tempting prospect for those shopping for Christmas presents.
Many retailers, including Smyths Toy Store, sold out of the Black Friday deals, leaving customers searching for retailers who still had the bundles in stock. The inclusion of PlayStation VR Worlds in one of the bundles meant that that title’s position in the UK Gaming Charts took a huge nine-place jump up to No 11 in the charts.
GFK Chart-Track also confirms that sales of the PlayStation VR overall were impressive, almost matching the figures achieved during the PlayStation VR launch week in 2016. With a number of hotly anticipated PlayStation VR titles still awaiting release in 2018, such as Golem and Xing: The Land Beyond, with others expected to be announced at the upcoming PlayStation Experience event, leading many experts and analysts to forecast that the PlayStation VR sales success will continue into next year, at least.
VRFocus will bring you further news on the PlayStation VR as it becomes available.