Sony’s Jim Ryan Confirms its Commitment to VR: ‘we’re in it for the long haul’

Sony Interactive Entertainment (SIE) has had a flaky history with its accessories for PlayStation, with the company releasing add-ons then seemingly losing interest in providing content. When PlayStation VR released last year this fear was reignited due to the cost of the peripheral. One year later that’s shown not to be the case, with SIE confirming its commitment to VR and the future of the technology.

In an interview with the Telegraph, Jim Ryan, Head of Global Sales and Marketing at SIE was asked about whether there’s enough significant public interest in VR, to which he responded: “Yes I do. I think VR we definitely see as having the potential to be a very significant part of the future of interactive entertainment. Now quite what the horizon is and quite what the rate of pace of adoption is, that’s still a little unclear. But Sony is committed to this and we’re in it for the long haul.”

PlayStation VR Group shot

That positivity towards PlayStation VR and VR in general was certainly seen in this week’s Paris Games Week press conference which featured a bunch of new videogames as well as revealing details on some already known. New videogames included Fast Travel Games’ Apex Construct, Survios’ Sprint Vector, Blood & Truth by Sony London Studio, Megalith and Bow to Blood.

While launch date details were revealed for Moss, Dead Hungry and League of War: VR Arena, and Star Child, Ultrawings, Smash Hit Plunder and Resident Evil VII biohazard DLC Not a Hero also made an appearance.

That commitment doesn’t just include software as SIE has recently begun rolling out a new version of the PlayStation VR, adding a few extra improvements to the design. And it’s not going to stop there with Ryan stating on further iterations: “Sure – Sony’s a hardware company. We’re always looking at iteration – we’ve got nothing to announce right now – but the history of our involvement in gaming has involved iteration and improvement.”

When asked about PlayStation VR’s tracking technology – which is seen as one of the devices main draw backs when compared to Oculus Rift or HTC Vive – Ryan added: “We’re looking at the whole thing constantly. Looking at how people use it, the things that they enjoy about it, the things they’d like to see improved and our engineers are constantly innovating and looking at new stuff.”

As SIE continues its development of PlayStation VR, VRFocus will keep you updated.