To coincide with the release of Transformers: The Last Knight on 4K Ultra HD Paramount Home Media Distribution has today unveiled a free augmented reality (AR) experience for iOS app users.
Created by Viacom NEXT using Apple ARKit, Cade’s Junkyard AR Experience incorporates content from the latest film in the blockbuster series, with players controlling the actions of Bumblebee.
The app has been designed to appear as the virtual junkyard of protagonist Cade Yeager (Mark Wahlberg), with players able to create their own junkyard before going on a rampage, using Bumblebee to blow everything up, whether that’s in full robot mode using his guns or racing around in vehicle form.
“This augmented reality experience gives fans the chance to interact with the Transformers universe in a new and exciting way,” said Howard Hsieh, Vice President, Worldwide Digital Business Development, Paramount Home Media Distribution in a statement. “The Transformers films appeal to a vast and diverse audience and we’re excited to give fans the opportunity to get in the driver’s seat and take BUMBLEBEE for a ride.”
“With ARKit, we can seamlessly bridge virtual and physical worlds to create immersive experiences that bring storytelling to life,” said Chaki Ng, Senior Vice President of Viacom NEXT. “We‘re thrilled to help break this new ground at Paramount with the iconic Transfomers franchise.”
Cade’s Junkyard AR Experience is free to download from the App Store until February 20, 2018. Users can also order Transformers: The Last Knight on 4K HDR through the app. Additionally, the Transformers 5-movie Collection will also be available on 4K HDR for purchase exclusively on beginning today.
The app is Paramount’s first foray into AR, but not the first in terms of immersive entertainment. Earlier this year, in conjunction with Oculus Studios, REWIND, Dreamworks and HERE BE DRAGONS, the companies created the Ghost in the Shell experience to tie-in with the movie.
For the latest AR experiences on iOS 11, keep reading VRFocus.