Nissan Engages Customers with Star Wars AR Experience

A number of car manufacturers and retailers have turned to immersive technologies such as virtual reality (VR) and augmented reality (AR), not only for the design and manufacturing areas, but also to improve customer engagement in the sales area. Nissan are attempting to combine AR with Star Wars to promote its latest range of cars.

The Nissan AR experience will showcase the enhanced safety features present in Nissan’s current vehicle range by using Star Wars characters. Star Wars is one of the most successfully franchises ever created, and anticipation is high with fans eagerly awaiting the upcoming new film Star Wars: The Last Jedi, and Nissan are hoping to harness that excitement to bring in new customers.

Soon, Nissan dealerships across America will feature an AR experience titled ‘See the Unseen’. Customers at a dealerships will be able to put use a special AR device to select a Nissan Rogue, Maxima or TITAN to activate the experience. Various Star Wars characters will then appear to help visually demonstrate safety technologies that are usually not visible, such as Nissan’s Automatic Emergency Braking, Pedestrian Detection, Blind Spot Warning and the Intelligent Around View Monitor.

“In our collaboration with Lucasfilm’s Star Wars: The Last Jedi, we have brought ‘Retail Theater’ to Nissan showrooms and found exciting ways to engage customers with a new world of technology,” said Jeremy Tucker, vice president of Marketing for Nissan North America. “While the competition is focused on Santa Claus and red bows this holiday season, we are filling our dealerships with stormtroopers, Virtual Reality and the new Augmented Reality Experience, making the Nissan shopping experience much more fun, engaging and educational.”

The experience will be rolled out in Nissan showrooms across the US in December, 2017.

“Driver assist technologies can seem like fantasy to consumers and can be intimidating to those who are unfamiliar. With the help of the beloved characters from Star Wars and the ‘See the Unseen’ augmented reality technology, we are able to explain Nissan Intelligent Mobility in a way that is relatable and fun,” said Tucker.

VRFocus will continue to report on new and innovative applications of AR technology.