The 2017 European Music Awards ceremony was held at London’s SSE Wembley on Sunday 12th November, with whole constellations of music stars performing on stage for the benefit of the audience. Not just the audience in attendance, either. With the power of 360-degree video music fans all over the world could watch.
Virtual reality (VR) and 360-degree video platform Mativision powered the MTV mobile app that allowed users who downloaded the app to view a 360-degree video livestream of the MTV European Music Awards, allowing smartphone users with the app to view performances from the likes of Kesha, U2, The Killers, Liam Payne, Travis Scott and Demi Lovato, among several others.
The MTV EMA show also featured some augmented reality (AR) elements which were unlocked during the awards ceremony, exclusively for users who have the MTV EMA app. The MTV EMA app also gives users access to the newsfeed, 360-degree and VR videos, profiles of the nominees as well as stickers that can be downloaded and shared with friends.
Of course the full livestream is no longer available, but highlights including photos and some of the performances can still be found on the app for those who wish to relive the experience of the awards ceremony.
VRFocus will be back next week with another Life in 360º.