HTC Vive Launch VIVE Arts Program

HTC Vive hope to support cultural institutions and artistic creators with launch of new program.

Virtual reality (VR) has already begun to be used to allow people all over the world to get closer to works of art, with museums and art galleries producing VR galleries, and programs such as Tilt Brush providing a new medium for creative people. HTC Vive are encouraging this with the creation of VIVE Arts, a global VR program designed to support content creations and institutions in realising the potential of VR as a new medium.

VIVE Arts will be working with several prestigious and well-known institutions such as London’s Royal Academy of Arts, Taiper’s National Palace Museum, the French National Museum of Natural History and St. Peterburg’s Hermitage Museum, among others.

VIVE Arts next upcoming project will involve the Tate Modern in London and the exhibition Modigliani, where VIVE Arts will be providing a VR experience to gallery visitors which will offer new insights into the exhibition and the thoughts of the artists. The VR experience will also be made available through Viveport.

VIVE Art logo

“With the launch of Vive Arts, we are driving Virtual Reality’s influence in art and providing access to our world’s cultural heritage. We are empowering artists to create, and consumers to experience and interpret, art and culture in new ways,” said Joel Breton, vice-president, VIVE Studios. “We are thrilled for the next Vive Arts’ project with Tate Modern, and support their mission to increase the public’s enjoyment and understanding of international modern and contemporary art.”

“We are thrilled to be working with HTC VIVE to bring a new and exciting digital experience to our visitors,” said Frances Morris, Director, Tate Modern. “We are always looking to push creative boundaries and we think this will be a fantastic opportunity to give the public a different and in-depth understanding of this much-loved artist through new technology.”

Over a dozen pieces of content from Vive Arts will be made available on Viveport will be made available from today. Vive Arts are still seeking partnerships with interested museums, galleries and content creators.

VRFocus will continue to report on new an innovative VR content.

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