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Cineplex and IMAX VR Centre Now Open

Earlier this year, Cineplex and IMAX announced a partnership to bring a virtual reality (VR) centre to Toronto, Canada. The centre at Scotiabank Theatre has now been unveiled, and will offer location-based VR experiences to visitors.

The Scotiabank Centre will offer a combination of movie-based VR tie-in content and VR videogames in an immersive, multi-dimensional setting. Facilities on offer include a Player’s Lounge where visitors can relax and get to know other players, and ten specially designed VR pods which have been created to allow user mobility and interaction in virtual environments, and which can be modified to suit the needs of specific content, both single and multi-player.

“As one of our country’s leading entertainment destinations, we are always looking for new ways to evolve and offer a variety of innovative experiences to our guests,” said Ellis Jacob, President and CEO, Cineplex. “We are proud to continue our partnership with IMAX for the launch of Canada’s first VR Centre and excited to demonstrate once again that we are more than just movies.”

“We are excited to be launching Canada’s first IMAX VR Centre at such an iconic location as the Scotiabank Theatre Toronto with our longstanding partner, Cineplex,” said Mark Welton, President, IMAX Theatres. “Together, we look forward to ushering in the next evolution of immersive entertainment and bringing the highly social and interactive IMAX VR experience to audiences in Toronto.”

MAX VR Centre Pod Layout

Sessions in the VR Centre are expected to last between seven and fifteen minutes, with content provided by the many partnerships IMAX has fostered with filmmakers and videogame developers. Content already expected to be coming to the IMAX VR Centre includes Star Trek: Bridge Crew, Archangel, and Justice League: An IMAX VR Exclusive.

Tickets for IMAX VR experiences at the Scotiabank Theatre can be purchased on-site. Further information can be found on the Cineplex website.

VRFocus will bring you further information IMAX VR projects as it becomes available.