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Canada’s Consumer VR Conference Rebranded Vu: Defy Reality, 2018 Dates Announced

The Consumer Virtual Reality (VR) conference debuted in Vancouver, Canada last year, providing a platform to showcase  emerging technologies like VR, augmented reality (AR) and mixed reality (MR). The last event took place in May and now the organisers have announced a rebranding as the event looks to the future, renaming the conference Vu: Defy Reality.

Vu: Defy Reality is an industry-only conference and festival, bringing together professional’s in the fields of immersive technology to hear world-class speakers, attend innovation workshops, make use of networking opportunities, pitch competitions to investor audiences and award innovation.

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“The response to CVR’s industry day was overwhelming. We saw this as an opportunity to establish our event as the place where thought leaders could come together to collaborate and form partnerships on-the-spot,” said Anne-Marie Enns, Executive Producer of Vu. “We’ve recognized the advancements in AR and MR technologies, and expanded the scope of our event to include all emerging technologies that enhance the human experience.”

To help with the rebranding the CVR team has been working closely with digital agency Skyrocket, which specialises in developing brand strategy. “We were excited to bring forth an inspiring new vision that would give rise to investment and collaboration in this space. We thoroughly enjoyed leading the team through a branding process that resulted in the new positioning, name and identity for the conference,” said Mo Dhaliwal, Director of Strategy at Skyrocket. “Vu represents some of our best work. We’re excited to be a part of this groundbreaking initiative and contributing to the expanding narrative of Vancouver as a hub for innovation and creative leadership.”

As the event will be taking place next September the organisers haven’t yet revealed who will be speaking, and what sessions will be taking place. Tickets go on sale in early 2018 and you can subscribe to Vu’s mailing list to be notified when that occurs.

Vu: Defy Reality will be held 21-23 September, 2018 at PARQ Vancouver in Vancouver, Canada. VRFocus will continue its coverage of Vu: Defy Reality, reporting back any further announcements.