Home appliance bran AEG are leveraging the power of augmented reality (AR) to demonstrate its latest products to the British public with the installation of the ‘Magic Mirror’ AR experience at London’s Kings Cross station.
AEG will be partnering with AR content creators 3rockAR to create the AR experience, which will be presented to passengers and visitors at Kings Cross station, one of London’s busiest transports hubs. The activate the experience, visitors simply need to stand in front of the ‘Magic Mirror’ and 3D animations will transform the area around them, presenting a mirror image glimpse into a different world.
It is hoped that by using a large-scale AR image, without need for a headset or app download, it will engage with a greater number of potential customers. There will be two main animations available throughout the display period. The first is designed to promote the cooling power of AEG’s fridge-freezer range, and will create the illusion of penguins climbing out of an appliance accompanied by falling snow. The second will emphasise the energy efficiency of its line of washing machines by presenting a natural setting surrounded by wild deer and stunning waterfalls.
Smriti Edwards, Senior Consumer Marketing Manager UK & IE, comments: “AEG is all about forward-thinking technology and we pride ourselves in being able to offer consumers innovative, highly responsive household appliances to meet their needs. We are delighted to be working with 3rockAR and their world class production capabilities to engage with consumers on another level. The activity is designed to help them understand the power and benefits of AEG technology in a format that’s fun, engaging and fully interactive – giving them an experience they will never forget.”
Ian Brookes, Director of 3rockAR, comments: “Having had a huge amount of success worldwide, we felt that it is now time to launch our pioneering ‘Magic Mirror’ technology in the UK. We chose to partner with AEG for this as we saw symmetry between its technological advancements from a product and development standpoint, and where we sit as the undisputed number one in augmented reality technology. The ‘Magic Mirror’ doesn’t only stand out from the crowd, it is memorable, shareable and exciting.”
The Magic Mirror will be available in Kings Cross from 13th-14th November, 2017 between 8am and 11pm.
VRFocus will continue to report on new and innovative uses for AR technology.