It has been clear for some time that virtual reality (VR) has tremendous potential in the healthcare sector. The technology has already begun to see some use, technology firm Level Ex believe further development is possible, and have secured $11 million (USD) to develop new VR and augmented reality (AR) applications for doctors.
Level Ex first entered the medical VR sector with the launch of its mobile app Airway Ex, which was designed to assist in medical training by requiring doctors to diagnose and perform difficult airway procedures on virtual patients. The company hope to be able to use its new funding to expand its suite of medical apps to include more VR and AR technology as well as introduce new specialities, such as gastroenterology and cardiology.
“Over a billion consumers worldwide play video games – products designed and built by combining cutting-edge tech with a deep understanding of human psychology. Doctors, in contrast, are stuck with dated formats using technology at least twenty years behind the games industry,” said Sam Glassenberg, Founder and CEO of Level Ex. “Now, we’re finally bridging this gap, and providing doctors with ultra-realistic visuals and gameplay mechanics to advance their skills using the mobile devices they already own. The reception has been overwhelming, and now this new funding will enable Level Ex to rapidly expand into new products and medical specialties that address this gap on a much larger scale.”
“Level Ex is disrupting the $30 billion global industry of how medical device and pharmaceutical companies engage and educate physicians on new products,” said Dan Malven, Managing Director, 4490 Ventures, one of the funding leaders. “The Level Ex team has a unique combination of cutting-edge technological skills and a deep understanding of the unmet needs of physicians, medical societies, and medical device and pharmaceutical companies. Level Ex is bringing all these stakeholders together with commercial applications that improve the skills and knowledge of healthcare providers globally, leading to healthier people worldwide.”
VRFocus will continue to report on new developments in VR and AR technology.