YouCam Brings AR To New York Fashion Week

YouCam Makeup is teaming up with Nelcha Shows to create a series of augmented reality (AR) makeovers inspired by the New York Fashion Week as well as exclusive backstage access with internet live streaming.

The YouCam Makeup Fashion Week collection lets users experiment with beauty looks inspired by trends on the catwalk. The four virtual looks have been designed by indie designers who will be featured at Nolcha Runway shows. YouCam will be live-streaming these shows on 8th September, 2017. This live stream will be available on the YouCam app and through the YouCam Facebook page.

“We are excited to partner with the innovative minds behind the Nolcha Shows to elevate the New York Fashion Week experience even further by offering fans the chance to try the runway looks from their mobile device,” says Perfect Corp. CEO, Alice Chang. “Partnering with the creative geniuses behind these emerging fashion labels gives YouCam Makeup the chance to further bring their vision to life. The in-app AR makeup trials showcase these independent designers beauty picks to a global audience that spans well beyond the New York catwalk.”

“We’re proud to be able to provide our brands with a premier platform to successfully launch their collections to the U.S. market, and partner with YouCam Makeup to introduce an entirely new and innovative runway beauty experience,” says CEO of Nolcha, Kerry Bannigan, “YouCam Makeup is wonderful complement for our talented roster of independent designers and a unique way to share their creative vision with a large global audience.”

VRFocus will continue to report on new VR events.