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WEARVR Expands Distribution with Nibiru, Pico Interactive and VR Japan Partnership

Virtual reality (VR) app store WEARVR has announced a new partnership with Nibiru, Pico Interactive Inc. and VR Japan to supply immersive content to their platforms in China and Japan.

The deal will allow over 6000 registered WEARVR developer partners to distribute their content into new territories via the companies own in-headset app stores.

“These initial partnerships between new and exciting VR hardware companies and WEARVR make perfect sense,” said WEARVR CEO Nic Mitham in a statement. “We already provide an independent VR marketplace containing an enviable range of multi-platform VR experiences and enjoy a long-standing relationship with the VR developer community.”

Pico Goblin headset plus controller

VR Japan is the official distributor of Idealens K2, in Japan, with its app store seeing WEARVR content launch in October. “As the exclusive distributor of Idealens VR devices and operator of VR Japan Store platform in Japan, it is our pleasure to have WEARVR as one of our valuable partners,” commented Gabriel Tan, Director, International Alliance & Business Development, VR Japan .”We are excited about this partnership as we are confident that it will greatly enhance our ability to bring a large variety of exciting content to our customers in Japan.”

Standalone headset manufacturer Pico Interactive will not only feature content from WEARVR in the Asian Market but also European and the US once the Pico Goblin headset arrives. “We are delighted to partner with WEARVR to bring the best content to our customers. WEARVR’s streamlined processes and great developer relationships will help us to build a compelling and rich content library for the Pico platform,” said Paul Viglienzone, VP Business Development at Pico.

While Nibiru is an operating system for VR headsets that is licensed to third-party hardware manufacturers such as Qualcomm, HP, BOE, Fujitsu and Polaroid. WEARVR content will be embedded within the Nibiru operating system so that the partnership will soon include distribution and sales of VR apps into the Chinese market.

VRFocus will continue its coverage of WEARVR, reporting back with further updates.