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VR Society’s “On The Lot” Conference to Feature AR Seminars

Last year the VR Society held its inaugural ‘On The Lot’ virtual reality (VR) conference at Paramount Pictures Studios, in Los Angeles, California. Today the organisers have announced the second event will be moving to a new location and expanded with augmented reality (AR) sessions.

This year’s conference adds an entire AR track featuring one full day of seminars providing the very latest information and best practices for ARKit and ARCore developers.

“Due to the response from the Hollywood and Silicon Valley communities, this year’s event will require double the sound stage capacity to hold our group and the demonstrations,” said Jim Chabin, President of the Advanced Imaging and VR Societies in a statement. “We have long wanted to showcase AR professionals and their new technologies. “On The Lot” allows us to bring them together with our VR leaders along with the Hollywood creative community, tap this collective genius to drive everyone’s success forward.”

On The Lot 2017

Keynote speakers for the conference include AMD’s Roy Taylor, Tony Parisi (Global Head of VR/AR at Unity Technologies), Gary Radburn (Director of Workstation Virtualization and Commercial VR/AR at Dell) and two-time Academy Award winning filmmaker and founder of The Virtual Reality Company, Robert Stromberg.

While exhibitors for this years conference include AMD Studios, Barco, Create VR, Dell, Google, HP | Nvidia, Intel, Koncept VR, Legend, LOOT Interactive, Lytro, Positron, Sony Music, Technicolor, Time Inc., LIFE VR, Unity, Unreal Engine, VRC and DTS.

This year’s conference will be held in Hollywood at The Lot, home to Oprah Winfrey’s television Headquarters, taking place from 13th – 14th October. Tickets are on sale now with an Early Bird Premier Pass available for $449 USD excluding fees until 22nd September.

For any further On The Lot updates, keep reading VRFocus.