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Swarovski Offers VR Shopping Trip

Several brands and companies have been exploring the possibilities offered by virtual reality (VR) and augmented reality (AR). From testing out furniture or artwork before purchase, or customising a car or shoe to the customers specifications. Crystal maker Swarovski, however, are going for something a bit more aspirational.

The Swarovski VR app as been created in partnership with credit card company Mastercard, and offers users a trip through a large, spacious house, which is packed with items supplied by Swarovski, all of which are available for sale.

Items such as a designer Swarovski vase is placed to show off its best angles in the virtual lighting, attempting to entice users to put down the $5,500 (USD) asking price, which can be done from inside the VR experience, using a MasterPass account. The experience is designed to showcase Swarovski’s home décor line, which features designs by artists such as Tomas Alonso, Aldo Bakker and Zaha Hadid.

“Atelier Swarovski Home is a masterfully crafted collection that is most dynamic when experienced first-hand,” said Nadja Swarovski, Member of the Executive Board, Swarovski Crystal Business. “As our e-commerce business continues to grow, this partnership allows consumers a fully immersive shopping opportunity to interact with the product and then purchase seamlessly within the experience. The cutting-edge VR technology allows consumers to fully realize scale and engage more deeply with design details before making a purchase – anywhere. We’re grateful to have Mastercard join us for this exciting, first-time endeavor.”

The app is scheduled to be launched on iOS and Android in October, 2017. A trailer for the Swarovski Mastercard VR app is available to view below.

VRFocus will bring you further information as it becomes available.