Several brands and companies have been exploring the possibilities offered by virtual reality (VR) and augmented reality (AR). From testing out furniture or artwork before purchase, or customising a car or shoe to the customers specifications. Crystal maker Swarovski, however, are going for something a bit more aspirational.
The Swarovski VR app as been created in partnership with credit card company Mastercard, and offers users a trip through a large, spacious house, which is packed with items supplied by Swarovski, all of which are available for sale.
Items such as a designer Swarovski vase is placed to show off its best angles in the virtual lighting, attempting to entice users to put down the $5,500 (USD) asking price, which can be done from inside the VR experience, using a MasterPass account. The experience is designed to showcase Swarovski’s home décor line, which features designs by artists such as Tomas Alonso, Aldo Bakker and Zaha Hadid.
“Atelier Swarovski Home is a masterfully crafted collection that is most dynamic when experienced first-hand,” said Nadja Swarovski, Member of the Executive Board, Swarovski Crystal Business. “As our e-commerce business continues to grow, this partnership allows consumers a fully immersive shopping opportunity to interact with the product and then purchase seamlessly within the experience. The cutting-edge VR technology allows consumers to fully realize scale and engage more deeply with design details before making a purchase – anywhere. We’re grateful to have Mastercard join us for this exciting, first-time endeavor.”
The app is scheduled to be launched on iOS and Android in October, 2017. A trailer for the Swarovski Mastercard VR app is available to view below.
VRFocus will bring you further information as it becomes available.