HTC Vive Focus, a Name for a new Generation

But will it be confusing to the general public?

Earlier today VRFocus reported on what could be the official name for HTC’s upcoming standalone headset, the HTC Vive Focus. So VRFocus’ roving reporter Nina took a look at what this could mean for a new wave of virtual reality (VR) head-mounted displays (HMDs).

Vive Focus appeared in a trademark application that HTC submitted earlier this month to both the US and European trademark offices, which seems to conclusively show what the standalone headset will be called when it arrives in the next few months.

What’s surprising is the fact that it’s called Vive Focus, keeping the branding of HTC’s high-end PC-based headset. While understandable that the company wants to grow the VR brand it may make it more confusing for the average consumer that doesn’t heavily follow VR news.

This especially goes for the actual platforms both headsets will use, as we know HTC Vive uses Steam and Viveport, while Vive Focus will be affiliated with Google’s Daydream platform, confirmed during its unveiling at Google I/O this year. This may come back to bite HTC if an unwary consumer thinks their getting a great deal on the PC headset when they’re actually buying the Vive Focus – that may sound daft but this is the general public.

As yet Vive Focus has yet to be officially confirmed – VRFocus has reached out the HTC for confirmation – so what do you think of the name, good or not?

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