Originally unveiled at London Tech Week, the partnership between ZeroLight and StarVR to deliver commercial applications for virtual reality (VR) technology has been further developed and will be showcasing the improved experience at IFA in Berlin at the beginning of September.
IFA is one of the biggest consumer trade shows in Europe, and is due to take place on 1st-6th September, 2017. Exhibitors from big brands such as Samsung, Epson, Lenovo and Dell are expected, along with smaller, independent companies.
Previous demonstrations of StarVR and ZeroLight’s product involved an ultra high definition automotive VR experience. This experience and the technology that supports it has since been further tweaked and improved for a better experience.
“The reaction to our efforts at London Tech Week was definitive,” says Francois de Bodinat, Chief Marketing Officer at ZeroLight. “The unification of StarVR’s high-quality hardware and our graphical expertise has delivered a benchmark for visual clarity in the commercial immersive technology sector.”
“IFA will showcase how the combination of ZeroLight and StarVR disrupts the car buying experience. Future car customers will be able to see their exact configuration in unbelievable clarity from a convenient city centre location,” said Guillaume Gouraud, Industry Relations and Business Development Europe for StarVR Corp. “People are in awe when they try StarVR, its visual capability fully immerses people in a stunning car experience. ZeroLight is making full use of StarVR’s ultra-wide field of view and massive pixel count. It’s beyond anything you have seen in real-time in VR.”
Further information and tickets for the IFA Trade Show can be found at the official website.
VRFocus will bring you further information on StarVR and ZeroLight’s VR projects as it becomes available.