Italian trade association AESVI will be representing the Italian videogaming industry at Gamescom this year with a special pavilion showcasing over 20 titles, including several virtual reality (VR) applications and videogames.
The aim of the pavilion is to show the diversity and talent of the videogame industry in Italy. More than 20 titles from 14 different developers will be on display, including nine VR titles. Italian Ministry of Economic Development, the Italian Trade Agency ICE and AESVI, the Italian Games Trade Body have brought together a selection of titles across PC, console, mobile and Mac to demonstrate the broad range that is available.
“It’s key to us that we spread the word about the achievements of the Italian games industry, and events like Gamescom are the perfect place to connect Italy with the rest of the world,” offers Giovanni Sacchi, Director of the Made in Italy Export Promotion Department. “That’s why we support the Italian Pavilion, because it demonstrates how the long-established Italian flair for creativity that has been so prevalent in the world of fashion and design is also playing its part within games.”
Among the VR titles available will be Theseus for PlayStation VR, SBK Racing for Samsung Gear VR and Google Daydream, Witness: Auschwitz for PC VR and Steel Alive for Samsung Gear VR.
“The most striking thing about the Italian Pavilion at Gamescom is just how different all of the games we’re taking over are,” added Thalita Malago, AESVI’s General Secretary. “This is the most varied stand we’re taken across to Cologne’s Koelnmesse that I can remember, and it’s really illustrative of what’s happening to the games industry within Italy at the moment. Not only are home grown developers taking bold new steps into genres they’ve never attempted before, but so some of our leading lights are also making names for themselves in studios around the world.”
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