Traditional car manuals may soon become a thing of the past as manufacturers embrace augmented reality (AR) technology, so that customers can learn about their new car in a more informative and interactive way. The latest comes from US company Genesis, which has just released its Genesis Virtual Guide for the 2017 G80 and G90 models.
The Genesis Virtual Guide allows consumers to use their smartphone or tablet to get how-to information for repairs, maintenance and vehicle features. Using 2-D and 3-D tracking technology, the Virtual Guide is able to deliver useful levels of information related to specific parts of Genesis vehicles simply by pointing the smartphone or tablet’s camera at various point on the car.
“As a new luxury brand we continue to focus our efforts on the continually evolving customer expectations and innovations,” said Erwin Raphael, general manager of Genesis in the U.S. “Our mobile app strategy is designed around empowering our customers and helping them to save time and frustration. The Virtual Guide provides our owners with a new way to learn about and get to know their vehicles.”
The Genesis Virtual Guide can provide how-to information on the following features:
- Smart Cruise Control
- Bluetooth® phone pairing
- Warning indicators
- Smart trunk
- Engine oil
- Brake fluid
- Fuse box
- Air filter
- Battery jump start
- Washer fluid
- Spare tire installation
“The Virtual Guide is going to wow our owners,” said Raphael. “It takes hundreds of pages of information and puts it on a device we know consumers touch all day long – their smartphone. And most of the content is in the form of videos, which we also know is the preferred method for consumers to digest information today.”
The guide supports both iOS and Android devices. It will also be compatible with 2018 models later this year.
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