Samsung partnered with Live Nation in May as part of an on going effort to bring more live events to its Gear VR headset. Today the two companies have announced that Coldplay’s “A Head Full of Dreams Tour” will be broadcast live in 360-degrees next week.
Gear VR owners around the world will be able to see the band’s performance through the Samsung VR service on 17th August, starting at 8:30 pm CT. More than 50 countries will be able to experience the broadcast completely free of charge.
“Through our industry-leading VR hardware and platform ecosystem, we are thrilled to offer Samsung Gear VR owners access to premium, immersive live entertainment and experiences in full 360,” said Michael Schmier, Vice President of Content and Services, Samsung Electronics America in a statement. “By partnering with Live Nation and Coldplay, music fans across the globe with Gear VR can tune in to the live concert, experiencing the energy of the show like never before.”
“Live Nation is a trailblazer when it comes to producing live virtual reality concerts, and we’ve been excited to bring Coldplay into the mix since announcing our collaboration with Samsung and Gear VR in late May,” said Kevin Chernett, Executive Vice President, Global Partnerships and Content Distribution, Live Nation. “We not only give fans the best in-seat experience, but we’re also committed to working with the best technologies to provide every music fan an extraordinary concert experience, regardless of where they are.”
Launched in March of 2016, Coldplay’s “A Head Full Of Dreams Tour,” has sold 5 million tickets worldwide making it the fifth highest grossing tour of all time, according to ticket sales data reported to Billboard Boxscore.
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