EVR Holdings PLC is currently in the process of developing its virtual reality (VR) music platform, MelodyVR, forming partnerships with some of the industry’s biggest record labels. It also seems to be getting support from a famous musician if current reports are anything to go by.
Superstar Adele has supposedly invested some of her £125 million fortune in EVR Holdings the Evening Standard reported.
“We often hear on the grapevine that well-known musicians and their managers have bought shares, but we rarely have any concrete evidence regarding their holdings as most shares are held within proxy accounts,” EVR’s CEO Anthony Matchett told the news outlet.
Seeming to confirm the report, City A.M. reported the EVR Holdings shares rose more than 22 percent. closing at 7.5p
“To date, we’ve created amazing VR experiences with 537 well-known artists which will soon be available to music fans. As part of our relationships with Warner Music Group, Universal Music Group and Sony Music, we’ll be creating even more content with the world’s most recognisable artists over the coming years and aim to demonstrate that virtual reality devices can generate a new and substantial revenue stream for the music industry,” Matchett told City A.M.
The MelodyVR app has yet to launch, with no details on when that may happen. Yet the company has stated that most VR headset platforms will be supported, including Oculus Rift, HTC Vive, PlayStation VR, Samsung Gear VR, Google Daydream, Google Cardboard and iOS.
As further details on MelodyVR are released VRFocus will bring you the latest updates.