TOMY and PlayFusion Announce Lightseekers Now Available At Toys”R”Us

Customers at US Toys"R"Us stores will be able to interact with AR posters and packaging.

PlayFusion, creators of augmented reality (AR) collectable game Lightseekers along with its major toy licensee TOMY International have announced that Lightseekers toys, trading cards and accessories will now be available in Toys”R”Us stores.

Toys”R”Us are one of the biggest toy stores in the US and Europe, and soon customers visiting Toys”R”Us stores will be able to scan interactive posters and Lightseeker’s packaging to get special AR effects. The Lightseekers app is available to download from the Apple Appstore, the Google Play Store and the Amazon App store and allows users to connect 7” Lightseeker’s action figures to the Lightseeker’s card game. The figures come with their own miniature embedded computers, so NFC portals such as those used for Amiibo are not needed.

“It has been an incredible journey with our partners at TOMY and Toys”R”Us as we all worked tirelessly to make Lightseekers a reality,” said Mark Gerhard, CEO and Co-Founder of PlayFusion. “Having the Lightseekers product available now at Toys”R”Us stores is the culmination of two and half years of hard work, but it’s just the beginning. We have many more innovations coming over the next few months to Lightseekers, so get ready for the future of connected play.”

“All of us at TOMY and PlayFusion have been looking forward to this day for a long time, and we are thrilled to have Toys”R”Us bring this truly innovative line into its stores. From a very successful Kickstarter campaign to garnering rave early reviews to a successful BETA test that built an actively engaged community, the Lightseekers momentum has led us to this day that we have all been eagerly anticipating for several years now,” said Peter Henseler, President of TOMY International. “We’re looking forward to giving Toys”R”Us customers the chance to experience the innovation behind the game play and see for themselves what sets Lightseekers apart.”

VRFocus will bring you further information on the Lightseekers AR game as it becomes available.

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