Musicians have been dabbling in virtual reality (VR) and augmented reality (AR) for a little while now, mostly through music videos – with the odd concert filmed in 360-degrees. Earlier this year The Black Eyed Peas announced their comeback after a seven year hiatus and recently Will.i.am revealed part of that would include an AR experience of some kind.
Talking to The Sun newspaper, Will.i.am said: “In mid-July, The Black Eyed Peas launch our new experience and you’ll see what we’ve been doing in the medium of augmented reality.”
“Right now when it comes to augmented reality, people take awesome little photos on Snapchat and Instagram and give you halos or puppy-dog faces. That’s cool, but that’s just the beginning. What we’re doing is building a new world,” he added.
What this will be is anyone’s guess at this present time, likely to revolve around a new single of some sort. The musician has said he doesn’t plan to ‘outdo’ any of the hit tracks the group is well known for, for the simple fact that he thinks that would be ‘impossible’. Will.i.am did tease: “We’re not going to outdo ‘I Gotta Feeling’, that’s impossible. That means we have to think in a different medium. This now thing we’re doing, it’s very tech, it’s experimental. It’s not just radio or two-dimensional. It’s multi-layered, multi-dimensional.”
You’ll have to wait until next month to find out more, so check back with VRFocus for the latest details.