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Pitchfork and Inception Team Up To Bring Music and VR Together

Online music magazine Pitchfork teams with Inception to offer VR music channel.

Inception have had great ambitions from the very start to become ‘The Netflix of virtual reality (VR)’ and since its launch has provided a platform for immersive content. Inception are now expanding the content available by teaming with online music magazine Pitchfork to provide immersive and interactive music content.

Pitchfork’s online magazine has existed since 1995 and has become a trusted and respected name in the music world. It’s music channel was launched in 2008 and has produced various documentaries, live performances and web series. Pitchfork and Inception are now bringing that content into VR with the launch of the Pitchfork VR Music Channel.

“Inception is a double threat — both a platform and studio — and they share a similar point of view on VR’s most exciting opportunities. I’m looking forward to our partnership because it gives Pitchfork a destination within the virtual reality space, and significant experience and expertise on the production side,” said RJ Bentler, Pitchfork Vice President, Video Programming. “Music videos have been a driver in the digital video space for a decade, and we see huge potential in expanding the art form into this much more immersive format. This is an entirely new way to think about visualizing and experiencing music, and we have tons of crazy ideas up our sleeve.”

The first piece of immersive content from Pitchfork is due to come to Inception’s platform in a few weeks, though there is currently no word on what exactly that will be.

“We selected Pitchfork as our number one music partner because we believe they truly are the most trusted voice in music,” said Benny Arbel, Inception CEO. “Their approach that marries documentary, live and review content fits perfectly with our VR world. Inception’s proven capability in interactive VR casual entertainment together with the creativity from the Pitchfork team and their selected artists, will create truly immersive entertainment VR content.”

VRFocus will bring you further information on Inception and new VR content as it becomes available.

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