Kaleidoscope has today announced a two-day event coming in September, designed to showcase virtual reality (VR) content from some of the most innovative studios in the world such as Marshmallow Laser Feast, House of Secrets, Funktronic Labs, Tender Claws, and many more. Known as ‘FIRST LOOK’, the event will be limited to just 200 attendees.
FIRST LOOK will bring together a select audience of VR publishers and distributors, C-suite executives, festival and museum curators, marketing visionaries, and luminaries from the entertainment industry. Attendees will get a first-look at new VR films, videogames and experiences currently in development and available for pre-sales and partnerships; access to over 100 VR titles ready for licensing, distribution and exhibition; and the opportunity to build strategic relationships with important artists and innovators.
“Kaleidoscope exposes where the future is headed,” says Ted Schilowitz, Futurist at Paramount Pictures. “I’m always impressed by their choices and the way they pursue the medium and the art form. Kaleidoscope continues to be one of the most interesting and compelling efforts to support risk-taking VR creators.”
In the weeks leading up to the event, Kaleidoscope will work with each attendee to create a custom schedule of demos, workshops, and meetings that match their content strategy and advance their business goals. Kaleidoscope also provides a personalised dossier of projects and people they should connect with at the event.
“The biggest challenge to the future of virtual reality is funding,” said René Pinnell, founder and CEO of Kaleidoscope. “FIRST LOOK helps solve this problem by bringing our industry together to support the creators who push VR forward as an artform.”
To attend FIRST LOOK industry leaders must apply to join Kaleidoscope as a charter member for $199/mo. If selected, they will receive full member benefits including access to Kaleidoscope’s online catalog of VR projects; content bundling, personal introductions, and other white glove services; and invitations to exclusive events like FIRST LOOK.
VR creators may apply to attend FIRST LOOK for free by submitting an original project. If selected, their work will be promoted to Kaleidoscope’s growing network of funding sources, distributors, and festival curators.
FIRST LOOK is the latest initiative from Kaleidoscope, which has helped independent artists raise over $3MM for original VR projects since launching in 2014. VRFocus will keep you updated with further efforts from the company in the supporting of VR software developers.