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Acura to Host “What A Race” AR Driving Challenge via Facebook Livestream

One of the ways virtual reality (VR) and augmented reality (AR) gains ground in the consciousness of consumers is through implementation by brands. Today, car manufacturer Acura will be hosting a Facebook livestream called “What A Race, featuring an AR driving experience between four technology influencers

The latest installment in the Acura “What a Ride” marketing campaign for the new 2018 TLX, this edition is to showcase the performance of the 2018 TLX A-Spec with Super Handling All-Wheel Drive. Taking part in the challenge are Tony nominated actor Zachary Levi (Chuck, Thor the Dark World); Sam Gorski, founder of Corridor Digital; Dom Esposito, technology journalist and YouTuber; Maude Garrett, TV and radio host, creator of the website Geek Bomb!; alongside hosts Ryan Eversley (NSX GT3 racecar driver for the RealTime Racing Acura team) and Bradley Hasemeyer (Actor, TV Host, Author).

In the “What a Race” AR experience, the racers have to compete for the fastest overall time during 3-lap individual runs. As they complete each lap a new AR course will become visible to the driver and the Facebook Live audience, with a unique set of visuals and obstacles each time. Cameras mounted to the drivers’ helmets will give a direct view of the action, with several additional cameras positioned throughout the racecourse for additional perspectives.

To make the whole experience more engaging for viewers on Facebook there will be several interactive elements. When prompts appear they’ll be able to use reaction emojis, revealing shortcuts and clearing obstacles to influence the course’s landscape and help the drivers succeed.

If this sounds like something you’d like to take part in, the “What a Race” AR experience will be livestreamed today at 5pm PT/8pm ET.

VRFocus will continue its coverage of the latest uses of AR technology by brands, reporting back with further updates.