If you need proof that the virtual reality (VR) industry is having an impact on Hollywood then these past couple of weeks are a good example. Wesley Snipes’ new sci-fi flick The Recall has a companion VR experience and so does upcoming movie Spider-Man: Homecoming. Adding to that list is director Michael Bay with Transformers: The Last Knight VR Experience which is coming to select IMAX VR centres.
Transformers: The Last Knight VR Experience is a single-player, VR shooter that teams players with Optimus Prime, Bumblebee and Hound to recover a powerful weapon from the Decepticons. They must protect and securely transport the weapon in order to prevent the destruction of a nearby metropolis. Putting players right into the action straight away, the experience sees them immediately being attacked by the Decepticons as they attempt to steal back the weapon.
“I wanted to do something special for fans, to let them feel what it’s like to be in the middle of intense Transformers action,” said Bay in a statement. “ILMxLAB was a great partner in delivering this experience, and pushing the envelope of what VR can do.”
The five-minute experience was produced by Bay in collaboration with ILMxLAB, and Paramount Pictures, and uses the HTC Vive head-mounted display (HMD).
“We are thrilled to deliver ‘Transformers: The Last Knight’ VR Experience to AMC guests in New York and Southern California,” said Elizabeth Frank, Executive Vice President, Worldwide Programming & Chief Content Officer, AMC Theatres. “The VR experience produced by Michael Bay is a wonderful way for our guests to immerse themselves in the Transformers world, and it is a perfect complement to our IMAX VR at AMC Kips Bay 15 VR Centre.”
Transformers: The Last Knight VR Experience will be available this Friday, 30th June, free of charge for a limited time in IMAX VR centres at AMC Kips Bay 15 in New York City and across from The Grove in Los Angeles and in select AMC Theatres lobbies.
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