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SubVRsive Announce XR Labs a new Internal Studio Focused on VR/AR & MR Experiences

Earlier this year SubVRsive announced the completion of a Series A funding round, securing the company $4 million USD of investment. Today, its revealed new expansion plans in the form of a new internal studio called XR Labs, focused on creating virtual reality (VR), augmented reality (AR), and mixed reality (MR) experiences.

While SubVRsive itself will continue to create immersive experiences on behalf of brands and agencies, XR Labs will be freer to develop interactive apps that the company and its employees are interested.

In a blog posting, Johannes Larcher, Chief Executive Officer at SubVRsive says: “As the industry that we call home continues to grow and evolve, more and more exciting solutions are being created every day that push the boundaries of what is possible. And it is in this spirit that we are launching XR Labs; a name we chose because it not only encompasses the entire reality spectrum of today but represents the endless possibilities of the tools and platforms of tomorrow.”

SubVRsive XR Lab Announcement 1

“Led by Ian Villamin, our VP of Interactive Development, XR Labs will provide a space within SubVRsive dedicated entirely to this pursuit,” continues Larcher. “Here, our engineers, developers, and designers will have the freedom and resources necessary to turn their gaze to the future and work on applications that can be used to solve significant problems and alleviate real user pain points through the power of VR, AR, and MR.”

The company hasn’t yet revealed what projects XR Labs is currently working on, just that further details will be revealed soon.

SubVRsive was founded in August 2015, becoming an Emmy-nominated VR company that has worked with some leading brands like The American Heart Association, Lionsgate, Procter & Gamble, and Showtime Networks.

VRFocus will continue its coverage of SubVRsive and now XR Labs, reporting back with the latest announcements.