Known over most of the world for making brandy, drinks maker Rémy Martin have partnered with Kazendi, one of the biggest HoloLens development studios, to create a mixed reality (MR) experience titled ‘Rooted in Exception‘.
Rémy Martin follow on from other drinks makers, including Guinness and Glenfiddich who have turned to virtual reality (VR) to make an experience that enhances the consumption of their product. In Rooted in Exception, the consumer is presented with a table that has on it images of the Cognac Grande Champagne and Cognac Petite Champagne vineyards, while the Cellar Master of the House of Rémy Martin, Baptiste Loiseau describes the importance of the vineyards in creating Rémy Martin’s famous cognac champagne.
“To us, Mixed Reality provides an amazing medium for storytelling. It allows us to reveal our roots, our chalky soil, and our exception by virtually showing it raise from the ground for consumers to see. The breath-taking HoloLens technology further convinces our clients why Rémy Martin is “Rooted In Exception,” explained Augustin Depardon, Global Executive Director of Rémy Martin. “This innovation project recognizes the prominent role of technology in our lives. Rémy Martin is committed to bring people together for exceptional moments of sharing and celebration. Microsoft’s HoloLens technology came naturally as an immediate innovation answer to sharing these moments in an emerging social space.”
“Ultimately, mixed reality is deeply about engaging people in new social experiences. We are thrilled to launch our first consumer brand experience using HoloLens with Rémy Martin, who, although an almost 300-year-old brand, keeps on nourishing its exception and tradition through innovation” stated Maximilian Doelle, Founder and Chief Holographic Officer of Kazendi.
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