Advertising and monetisation of virtual reality (VR) content is something of a contentious issue. A lot of consumers dislike adverts and question the privacy and security measures in place for things like target ads and analytics. As the VR industry matures, there will be new business models appearing, such as a new platform announced by VR content advertising company OmniVirt.
OmniVirt have previously worked with the likes of the New York Times, AOL, SnapChat and other brands in order to bring advertising to 360-degree videos, now OmniVirt is offering developers the ability to monetise their apps using the OmniVirt platform.
The aim is to create a unified platform that publishers and advertisers can both use to launch publicity campaigns using 360-degree and VR content and that can also be utilised by VR content developers to monetise VR apps and experiences. Developers looking to utilise the OmniVirt platform need to sign up for an OmniVirt account at the official website and integrate the OmniVirt software development kit into their application.
The company offer three tiers of service for publishers and advertisers wishing to use the OmniVirt platform. The Standard tier is free, with file sizes limited to 512MB and all files using the Standard tier featuring OmniVirt branding and some features being unavailable. Premium tier is $500 per month and offers file size of up to 8GB, no branding, auto generation of advert tags and all features unlocked. The high-level Corporate tier adds multiple URLs and domains and a custom design, with payment being negotiated between the company and OmniVirt.
VRFocus will bring you further information on VR advertising and monetisation as it becomes available.