Virtual reality (VR) music content platform MelodyVR has announced that it has successfully raised £5 million (GBP) in investment funding for its expansion and improvements in its content library.
MelodyVR specialise in giving music fans access to VR and 360-degree content featuring concert tours and behind-the-scenes footage of international music artists. MelodyVR have previously secured partnerships with Universal Music Group and Warner Music Group that allowed the content platform to feature contents with WMG and UMG’s significant roster of artists.
The company have announced that it intends to invest in creating original content for the platform, along with seeking new content to add to the platform for existing artists.
In addition, MelodyVR has announced that Ben Samuels will be joining the company as President and General Manager for North America. Samuels was previously SVP of Business Development and Artist Revenue at Bkstg, a fan engagement application backed by Live Nation, Scooter Braun Projects and Three Six Zero. As part of his new role, Samuels will be in charge of artists relations in North America.
Melody VR CEO Anthony Matchett said: “Ben’s passion for future technologies and immersive content was immediately apparent during our first meeting. Having developed a great relationship with Ben over the last year, I’m incredibly pleased to welcome him as our President and General Manager of North America. Ben brings a wealth of experience to the team, including longstanding relationships with artists, management, and labels, as well as a background in creating new and forward thinking revenue models. I look forward to working even more closely with Ben as we
continue our global expansion and open further offices across the United States and beyond.”
Ben Samuels said: “I’ve been dreaming about the endless possibilities of VR for many years. I’m thrilled to join the MelodyVR team, which truly is at the forefront of this exciting movement. Virtual concerts and experiences will not only introduce a new revenue stream to the music industry but will provide fans with otherwise unattainable experiences. Imagine hanging in the green room with your favorite artists before they perform at Madison Square Garden, enjoying an entire show from the perspective of the band, or attending a festival across the country without leaving your living room. VR opens up a new world of fun, inspiring , and even emotional experiences.”
VRFocus will continue to bring you news on MelodyVR and other industry developments.