A couple of weeks ago virtual reality (VR) music content platform MelodyVR revealed it had secured £5 million GBP in investment to expand its service. Now EVR Holdings plc which owns MelodyVR has announced a Global Partnership and Windows Mixed Reality (MR) App Collaboration Agreement with Microsoft, bringing the platform to every Windows MR device.
MelodyVR and Microsoft have a non-exclusive agreement that will see Microsoft provide MelodyVR with funding and technical expertise to support the partnership.
Anthony Matchett, Chief Executive Officer of EVR Holdings, said in a statement: “Currently there are over 500 million devices worldwide running Windows 10. In advance of the commercial release of forthcoming Windows Mixed Reality hardware produced by manufacturers such as Acer, ASUS, Dell, HP and Lenovo, I’m pleased to announce that we’ve entered into a global partnership and collaboration agreement with Microsoft that will see the MelodyVR App made available on all Windows Mixed Reality devices. We view this agreement as providing recognition and validation from one of the world’s largest companies, of the quality and opportunity that MelodyVR represents for music fans, VR users and our shareholders alike.”
To promote the MelodyVR platform Microsoft will actively market the app across a range of verticals, such as showcasing it at Microsoft events, including the name across Microsoft retail stores and add the app to retail demo experiences, feature the app in Windows Mixed Reality targeted advertising campaigns and more.
“The VR/AR device market continues to develop at an exponential rate and with Microsoft entering the marketplace alongside other global technology companies such as Apple, Facebook, Google, HTC, Samsung and Sony, we remain extremely confident in the mainstream adoption of virtual reality technology as well as in the long-term success of our hardware-agnostic virtual reality music platform and original content strategy,” continued Matchett.
“Following Microsoft’s review of the MelodyVR platform and due to their commitment to providing both engineering and financial support, I’m confident that consumers with Windows devices will have an amazing MelodyVR experience at launch and beyond. We look forward to working even more closely with Microsoft over the coming months and to the release of MelodyVR on the Windows Mixed Reality Store”.
VRFocus will continue its coverage of MelodyVR, reporting back with any further announcements.