Kaleidoscope and 1stAveMachine Form Partnership Focused on Branded VR Content
Work has already begun on a retail experience for a leading VR headset brand.
Kaleidoscope VR, the immersive community and platform, has announced a partnership with production company 1stAveMachine to help provide brands with content.
Kaleidoscope works with an array of artists and directors – around 150 in total – that together with 1stAveMachine 30+ directors will be able to craft VR-centric films, art, games and other engaging experiences for agencies. “For many brands, VR is a new field, and we are providing a place where that experimentation can happen confidently within a proven pipeline,” said 1stAve EP/Partner Sam Penfield in a statement.
The partnership has already begun work on a retail experience for a leading VR headset brand – without mentioning any names – with more on the horizon. “We are now set up for full interactive gaming and experiential production, live action and animation narrative projects as well as mobile 360 production,” 1stAve EP/Head of Content Andrew Geller states. “We are not focused on any genre in particular, but just want to make killer, award-winning branded VR work.”
Artists under the Kaleidoscope brand have made several well known experiences including Notes on Blindness, Butts, Chocolate and Drawing Room.
“Kaleidoscope’s mission is to give VR creators the resources and support they need to do their best work,” adds CEO/Co-Founder René Pinnell. “By partnering with 1stAveMachine, we hope to provide our artists opportunities for great creative projects, and provide agencies with the exciting opportunity to create amazing virtual reality experiences that embody the emotional core of a brand.”
As Kaleidoscope and 1stAveMachine unveil their branded experiences VRFocus will let you know.