THX is a name that will be recognisable to most people who have been to the cinema. A leading firm in the area of audio-visual experiences, THX has partnered with Osterhout Design Group (ODG) to create a set of standards for head-worn virtual reality (VR) and augmented reality (AR) devices with the new THX Virtual Cinema Display Certification program.
Recognising that maintaining the quality of the audio-visual experiences for users of VR and AR devices is critical for ensuring that the hardware enters mainstream awareness, THX hopes to set the bar for future head-mounted devices. The ODG R-9 smartglasses will be the first device to receive the certification, which aims to ensure that all certified devices can provide cinema-quality sound and video.
“Augmented reality is the future of audio and visual advancement,” explained Bill Rusitzky, CRO of THX Ltd in a statement. “We chose to partner with ODG to certify their product’s best-in-class cinematic experience because we are dedicated to establishing high standards in next-generation technologies, as we have achieved with existing technologies over the past 30 years. We are excited to continue this commitment to consumers, and come together with ODG to deliver premium AV experiences in a very new way.”
“Certification from THX is a testament to our many years of hard work building and refining high–end smartglasses that deliver an exceptional quality visual experience,” said Ralph Osterhout, Founder and CEO of ODG. “We are honoured to work with THX and receive feedback from expert users that the quality of our imagery is unparalleled in the industry – no visible pixels and the ability to read 8-point font with photo-realistic clarity. ODG is pioneering a new medium of heads up, hands free computing that will transform how we consume, interact with and discover information, people and objects in the world around us, and we are pleased to be setting the gold standard in display quality.”
ODG will be showcasing their new Smartglasses at the Augmented World Expo later this week in Santa Clara. ODG will be located in booth 411.
VRFocus will continue to bring you news on new industry standards for VR and AR devices.