A report from eMarketer indicates that the rise of popular app Snapchat and the introduction of Facebook’s photo filters is behind the recent rise in augmented reality (AR) market growth. Conversely, virtual reality (VR) growth is being driven by 360-degree videos posted via social networks.
The report estimates that 40.4 million Americans will engage with some form of AR on a monthly basis during 2017, a figure that is up 30.2% over last year. Emarketer is defining AR users as individuals of any age who engage with AR content at least once a month using any device. By 2019, AR users are expected to top 54.4 million, which equates to almost 1 in 5 internet users.
“Users of Snapchat Lenses comprise the vast majority of our AR estimates,” said eMarketer forecasting analyst Chris Bendtsen. “Snapchat growth will continue to contribute to AR users in the future, but in the next several years eMarketer also expects Facebook and Instagram Stories to be significant growth drivers of AR usage.”
In the area of virtual reality (VR) videogaming is still the main driver of growth. The report predicts that 9.6 million people in the US will use a headset to experience VR content at least once a month, a huge jump of 98.7% over the figures from 2016.
The report further predicts that customer engagement will remain low due to the high price point of VR headsets, with just 2.9% of the total Us population using a VR headset on a monthly basis, with only a small rise of 5.2% predicted by 2019.
VRFocus will continue to bring you news of developments within the VR and AR industry.